Car wash and Detailing Franchise Business in India

Unorganized Indian aftermarket has given birth to a branded chain of “car wash and detailing outlet” in India. Making them successful every outlet is not easy if it run like just another struggling “startup”. Better it should be “franchise” where parameters of success is DEFINED and franchiser has done lots of work to make franchisee successful.

cozi-car wash spa van
cozi-car wash spa van

Here are 5 ways to make car wash and detailing franchisee business success.

Look Bigger Than You Really Are

When I thought of the idea to start my auto detailing business, I knew that since I was just a one man operation, I needed to make it appear that I was bigger than “just me.” I didn’t have any sort of logo yet, so I hired an artist to design a logo that made it appear that I was a franchise or a larger company. I was fairly certain that I would attract more business from customers that thought I was multi staffed. At the time, (I’ve since partially changed my philosophy)

I was unsure that people would hire me being that I had no help and little detailing experience. I found an amazing artist, and for a very reasonable cost, he designed my logo and it set the tone for the “branded” look. It made my “company” look way bigger than what it really was. This included logos for my website, my phone number and so forth. Everything was set to look branded, professional and bigger than what it really was.

Don’t Underestimate Your Business By Lowering Your Prices

I have learned that most people in the detail world would like to have a true “detail.” That means they are willing to pay a premium price for a premium service. I strongly discourage in being the lowest priced business out there. People that call for “discounts” or “deals” in this business turn out to be bad customers, or at least ones that don’t return. With my pricing, I have it set at mid to high, but that is because I offer mid to high end services. Customers are willing to pay for a better job. Detailing is a luxury service, and customers expect luxurious results. Sometimes, I get calls from people wanting a “quick” or an “express” detail. I do not offer that because I feel the customer will be disappointed. The best analogy that I can give is: If you are on vacation and you and your family want to go out to dinner, I am willing to bet you will pick an upper class, nice, restaurant with the best steak or seafood available over a fast food restaurant. If you go ahead and get the fast food restaurant, you’ll most likely be disappointed over the steakhouse during your (Luxury) vacation.

Have The Best Attitude

In order to succeed in any business, especially a single person operation, you must have a great attitude. You must believe in your heart that you are the best. There can be no doubts in your mind that you are the best. People can see and feel about how the business owner’s confidence rates. If there is doubt within the potential customer, then they will go elsewhere. I have never met a detailer that didn’t have an ego bigger than my house, and I have to admit that I am the same way. You have to truly believe that you are the best. Be confident, and show your confidence by giving an awesome service. Be the BEST!

You can contact for “car wash and detailing franchise” by filling the form, (click here) i can hep you to find the right brands.

PS: The Author Mr. Rakesh Sidana is an entrepreneur who set up unique business model for automotive aftermarket India.

Read More : 5 Ways To Make Your Carwash Or Detailing Franchise Business A Success

Scratches on Your Car Body : a major concern after Holi

Every festival is important and you prepare yourself, but do you care about your car?

colorful cars
colorful cars

Holi is just standing next to you and the summer too. Indians loves to play this festival with colours, water and balloons. We are entering in the festive season with full on craziness and enthusiasm, before all these preparation we remember to take care of our skin with the help of oiling or creaming on it, so that the skin should not get damage . What about car? Car care is one of the major concerns in this festive season and weather is also changing so there is full possibility of scratches or damage of car body surface. It will cost to our pocket and hit the budget also.

As we know the problem that can occur, so we can take a look on car’s exterior finish that can be damage via scratch and stains on it. A must not thing to do with your car wash or car maintenance.

• Never use cheap detergent or hard soap on the car, instead of experimenting go for authorized car service centre for car related issues.

• Never allow the temporary repair of scratch on the car because it may damage the surface of the car and it will reduce the cost of your car in terms of future resale purpose.

• Examine the problem properly and allow only the quality products to fix the repair the car.

You can also save your hard-earned money by getting offers. running car cleaning and complete car service discount offers of Car cleaning at Gurgaon, Delhi, Jaipur, Bangalore and Mumbai.

Save on Car Servicing and Repair Bill :

MeriCAR connects you to the right car workshops and gives independent and unbiased advice based on user review and feedbacks.

Launched in 2008, First in India, dedicated car servicing web portal with a network of neighbourhood car workshops. MeriCAR has Car Workshop members across India. Associated with Maruti, Hyundai, Carnation, Mahindra First Choice, Bosch Car Service Centers.

Focus on car owners with three values: Choice, Comfort and SAVING. While connecting you to the “right” car mechanic, the offering save your car servicing bill.

Car Service and Repair
Car Service and Repair

Discount on car servicing, repair, denting painting at car workshops. Call 8750000555 Booking in Gurgaon, Delhi, Jaipur, Mumbai, Hyderabad. Find Mechanic near to you either through web or mobile app.

Member service center also do major repairing like denting painting and call 8750000555 for denting painting cost.

Cars built to last…no more

car care tip

“The old cars are better, it’s hardy. Today’s cars…once there’s a problem with the electronics, the rest falls apart.” This or an iteration of this sentence is uttered by Baby Boomers, those who are in their fifties and above.

“Who cares about how long the cars can last? Before even paying back the entire loan, I would have changed cars a few times!” These words come from Generation Y and some from the X, those aged 35 and below.

Have you ever checked the accumulative mileage of your car? Irv Gordon from East Patchogue, New York made it into the Guinness World Record by completing 2.9 million miles (4.7 million km) with his 1966 Volvo P1800. Another salesman named Gilbert from Milwaukee, who has done a lot of traveling, hit 1,001,385 miles (1.6 million km) with his 1989 Saab 900 SPG car. He did it!

Today, we can find few faithful car owners who proclaim the matrimonial vow “…till death do us part” to their cars; not that car owners are no longer faithful or the cars no longer lovely, but consumerism has changed. Competition has levelled up the marketing expertise and the creativity of engineers of car companies; and that has influenced the habit of consumerism, a never ending cycle. Modern cars can go up to a maximum mileage of 250,000 miles (403,336km); not many cars have enough space on the odometer for the million digit mark. Having said that, to have the odometer reach 250,000 miles has become a challenge that car owners want to achieve and feel proud to do so. The 200,000 Mile Club Allpar is a car club of such car owners and they have some 4,000 members!
The notion that cars in the past last longer could just be a perception. A J.D Power & Associates’ study indicate that today’s cars are built for better endurance. The overall performance of three-year-old vehicles are still “at an all-time high”. The research was based on 198 varieties of problem symptoms experienced per 100 vehicles, with lower scores indicating higher quality. The score has actually improved from 355 to 155 between the years 2003 and 2010. 36 vehicle brands have participated and 25 brands have improved in long-term dependability.

Perception could be influenced by many factors: one of which is “when it is out of my control, it is no longer good”. When I was a kid, my dad owned a Mazda which gear controls were at the left of the steering wheel (now, I thought that was really cool). I don’t recall what model it was as at that age I could only differentiate between a car and a motorbike, and the different car marques. Dad never sent his car to any mechanic; he was the car doctor, treating everything from automotive fever to heart bypass surgery! We no longer can do this with our modern-day cars as the electronic system equals the many nerves and cells in the body – we just cannot determine the source of problem unless it is plugged into a computer, like using the MRI scan. So, it is not that the cars are not durable, but the power of diagnosis is beyond our capability; so we think that the problem is hopeless, but in actuality, it does not mean that the car cannot be repaired!

Once, the after-service personnel of an overhead projector told me that the projector that I had sent for servicing needed to have its lens changed, which costs near to the cost of the projector. Most would suggest to “buy a new projector”. The fact is, the projector can be repaired and is still good and fit to be used, but the environment that we are in has changed, thus we make the choice to buy a new one.
Back to the car. It’s not that cars do not last anymore, but we just do not have the patience to deal with it anymore. We are living in an instant society with instant gratification; we’re used to instant messages, instant noodles, instant delivery and the list goes on and on. When accusing car manufacturers that their “cars do not last anymore”, four fingers are pointing back to ourselves as we were the ones who created the whole cycle of consumerism. Product designers aim for consumer’s satisfaction; your contribution in social media – reflecting your lifestyles and mirroring your heart’s desire – are informing them of what you want.

Modern cars do not last like the ones in our grandfathers’ days, but is there really anyone to blame?


Lily MaLily Ma
General Manager
X1R Global

She is fully responsible on Malaysia’s business operation, P&L and growth.

Regional business development for Indonesia, India, Taiwan, Korea, China, Hong Kong, Laos and Vietnam. Actively involve and hands on in sales, marketing, business development and strategic direction of the local market in Malaysia. Serves as guest writer in, a blog that she has spear headed, currently running by another team.

Bosch Car Service Centres in India

Bosch Car Service is one of the largest independent workshop chains worldwide. International service network offers more than 16,500 certified workshops in 150 countries.  The core services are maintenance and repair for all vehicle brands. They believe in giving training to the experts.

Watch this interesting video to know “how they believe in training Bosch Expert”

In India, Bosch Automotive Aftermarket Division is responsible for the supply, sales and distribution of automotive parts for vehicle servicing; diagnostics equipment for workshops (i.e. testing equipment), technical information, training, and consulting; and technical after-sales service for Bosch automotive products and systems.

Bosch India has over 5,000 outlets , spread across 1,000 cities and towns and also manages over 2,100 Workshop / Service network comprising over 500 Bosch Car Service, 1,000 Bosch Diesel Service Centres, 500 Electric Modules & 100 Express Car Service in India.

These centres provide highest quality of customer service and solutions to the vehicle owners. Two new workshop concepts “Express Car Service” & “Express Bike Service” have been added to the network. There are 15 Bosch Training Centres in India, which offer training to customers on both technical and commercial aspects.

Some new Bosch Car Service Centers are coming up with facility at par with Dealer/OEM facilities. Bosch Xpert Car Solution in Gurgaon is one of them.

Bosch Car Service
Bosch Xpert Car Solution at Gurgaon, Haryana, India

They provide all kind of car maintenance job work like car servicing, running repair, wheel alignment and balancing, and accidental repairs, denting and panting job work.

Bosch Car Workshop
Bosch Car Workshop

Car aftermarket is still unorganized in India, but having over 5000 outlets with 500 Bosch Car Service Centers and 100 Express Car Service centres across India are good numbers.

To search more similar BCS you can search it here at: