Unorganized Indian aftermarket has given birth to a branded chain of “car wash and detailing outlet” in India. Making them successful every outlet is not easy if it run like just another struggling “startup”. Better it should be “franchise” where parameters of success is DEFINED and franchiser has done lots of work to make franchisee successful.
Here are 5 ways to make car wash and detailing franchisee business success.
Look Bigger Than You Really Are
When I thought of the idea to start my auto detailing business, I knew that since I was just a one man operation, I needed to make it appear that I was bigger than “just me.” I didn’t have any sort of logo yet, so I hired an artist to design a logo that made it appear that I was a franchise or a larger company. I was fairly certain that I would attract more business from customers that thought I was multi staffed. At the time, (I’ve since partially changed my philosophy)
I was unsure that people would hire me being that I had no help and little detailing experience. I found an amazing artist, and for a very reasonable cost, he designed my logo and it set the tone for the “branded” look. It made my “company” look way bigger than what it really was. This included logos for my website CoziCars.com, my phone number and so forth. Everything was set to look branded, professional and bigger than what it really was.
Don’t Underestimate Your Business By Lowering Your Prices
I have learned that most people in the detail world would like to have a true “detail.” That means they are willing to pay a premium price for a premium service. I strongly discourage in being the lowest priced business out there. People that call for “discounts” or “deals” in this business turn out to be bad customers, or at least ones that don’t return. With my pricing, I have it set at mid to high, but that is because I offer mid to high end services. Customers are willing to pay for a better job. Detailing is a luxury service, and customers expect luxurious results. Sometimes, I get calls from people wanting a “quick” or an “express” detail. I do not offer that because I feel the customer will be disappointed. The best analogy that I can give is: If you are on vacation and you and your family want to go out to dinner, I am willing to bet you will pick an upper class, nice, restaurant with the best steak or seafood available over a fast food restaurant. If you go ahead and get the fast food restaurant, you’ll most likely be disappointed over the steakhouse during your (Luxury) vacation.
Have The Best Attitude
In order to succeed in any business, especially a single person operation, you must have a great attitude. You must believe in your heart that you are the best. There can be no doubts in your mind that you are the best. People can see and feel about how the business owner’s confidence rates. If there is doubt within the potential customer, then they will go elsewhere. I have never met a detailer that didn’t have an ego bigger than my house, and I have to admit that I am the same way. You have to truly believe that you are the best. Be confident, and show your confidence by giving an awesome service. Be the BEST!
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PS: The Author Mr. Rakesh Sidana is an entrepreneur who set up unique business model for automotive aftermarket India.