Luxury Highend Premium Cars : Delivering after-sales services is complex than manufacturing

Car Technology is becoming complex. Senssors, IOT based technologies are making after-sales difficult. OEM Dealers have no cheaper solution for services and there are few independent workshops.

The Luxury and Premium Cars companies find it tough to compete in the aftermarket. Across industries, delivering after-sales services is more complex than manufacturing products. When delivering service products, executives have to deploy parts, people, and equipment at more locations than they do to make products.

Premium Cars
Premium Cars

An after-sales network has to support all the goods a company has sold in the past as well as those it currently makes. Each generation has different parts and vendors, so the service network often has to cope with 20 times the number of SKUs that the manufacturing function deals with. Businesses also have to train service personnel, who are dispersed all over the world, in a variety of technical skills. Moreover, after-sales networks operate in an unpredictable and inconsistent marketplace because demands for repairs crop up unexpectedly and sporadically. On top of that, companies have to handle—in an environmentally safe fashion—the return, repair, and disposal of failed components.

Luxury Premium Cars
Luxury Premium Cars

Most companies either don’t know how or don’t care to provide after-sales services effectively.

In India, the number of old premium cars completing their warranty periods is much more than new ones (ET). Mercedes enters pre-owned car business in India (ET). Car owners use OEM dealers only because of servicing high-end luxury cars need special training and genuine spare parts are not easily available in India.

Multibrand workshops which caters to premium cars servicing are just few, one of them is European Motors Workshop. It has great setup with international facility. Over 25 years of technical experience & dedication to customer satisfaction with Mercedes-Benz, they are located at Gurgaon and provides luxury car servicing in New Delhi and NCR. Recently Carnation has started offering similar service and tie-up with Italian firm’s for luxury car auto parts.

Servicing premium and luxury cars, BMW, Mercedes, Audi need specific trained staff and with international standard facilities and availability of genuine spare parts.

To be successful for this offering, multibrand workshop needs to arrange spare parts and importing from other countries. European Motors Workshop is equipped with state of the art machinery selected from renowned brands from around the world.

Premium Cars
Premium Cars

The workshop boasts of 15 workstations, each well equipped with hydraulic lifts, hoists & tool bars. You can Book Service at EMW. Click here .

BMW recalls again 9,200 cars over pump problem

It would seem nobody is immune from recalls these days

The company said Monday that the recall involves eight- and 12-cylinder versions of the BMW 5, 6, 7, X5 and X6 series and the Mini Cooper S and Mini John Cooper Works models. Most of the cars were produced in March and April 2011.

The recall involves a possible defect in a cooling pump. The company says the problem has arisen only in one or two cases. It seems all the cars share an electric auxiliary water pump with a dodgy circuit board that can overheat, causing the waterpump to “smoulder” (BMW’s word) or in a worst-case scenario, cause an engine-compartment fire.

BMW India Recalls 3422 cars in early April. 3,422 units of 5 and 6 Series cars in India within a month to replace a faulty battery cable cover. The company will replace the battery cable cover in 5 and 6 Series cars, which were produced between 2007 and 2010



Faulty battery cable cover – BMW India Recalls 3422 cars

It was reported that 3422 BMW cars have faulty battery cable. According to the company they have not received any complaint yet and changing the parts under the global exercise.

German luxury automaker BMW will start recalling 3,422 units of 5 and 6 Series cars in India within a month to replace a faulty battery cable cover. The replacement will be done within a month.

The company will replace the battery cable cover in 5 and 6 Series cars, which were produced between 2007 and 2010, he added. “These all cars are old versions of the two models. Out of these, the 5 Series were assembled at our Chennai plant in India, while the 6 Series cars were imported,” the official said.“The parts will be replaced free of cost and it will not take more than 30 minutes for a customer,” he added.

It is not the first time, German car makers Volkswagen AG (VOW.XE) and BMW AG (BMW.XE) recalls early this year in January 2012, more than recall 50,000 cars.

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Volkswagen and BMW Recall 500,000 vehicles

There is a report of German car makers Volkswagen AG (VOW.XE) and BMW AG (BMW.XE) recalling more than 500,000 vehicles due to possible technical problems.
As per spokesman for Volkswagen has earlier recalled 299,000 cars with diesel engines last year due to possible problems caused by cracks in the fuel-injection system.


VW has sent notification to car owners but didn’t say how many vehicles have been recalled had been recalled so far.

The affected models are VW’s Golf, Passat, Jetta, Tiguan and other models built since 2009. Audi, Skoda and Seat brands are also affected.

BMW AG (BMW.XE) is recalling a total of 235,000 cars of its Mini brand worldwide due to a possible malfunction of the electric water pump that cools the turbo charger.

BMW will notify the car owners and dealers will replace the water pump free of charge. The recall is expected to start next month.

Last year, a similar technical issue triggered the recall of around cars of BMW’s namesake brand as well as more than 500 Rolls-Royce ultra-luxury cars.


Additional Service Over Warranty to attract customers

Car sales are already down and car manufacturer are trying to lure customer by providing additional service over warranty. Chevrolett already advertise with 3 years extended warranty car service. Recently luxury car maker BMW India now offers its Secure Advanced service which is an additional service over the warranty and insurance policy.

“The BMW Secure Advanced offers coverage for a year from the date of purchase and covers specific services including roadside assist, which comes free for two years,” Dr Schaaf said. Till now, Secure Advanced was a paid service , as is its global practice. Indian customers want the service but do not want to pay for it hence it is being bundled with the car.
The country’s highest selling luxury car brand will also introduce its leasing finance product for car owners, allowing owners to own the cars for two-three years, turn it in for a new BMW.

Mostly car manufacturers do not have own car emergency breakdown services, as demands are very high. Managing these kind of services are not easy when focus is to sell cars. The scenario are changing and car manufacturer also focus on additional services like extended warranty and other services to make differences.

For services enquiry for BMW or high end cars:

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