Tag: mARKETING
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Automakers’ advertising and marketing strategy in this age of social distancing
Lean is ‘in’ these days – and auto showrooms will be the most shining ambassadors of this management method. The drive toward achieving this goal will likely have a ‘digital’ powertrain. Singed by financing costs of unsold inventory, dealers and vehicle makers want minimum stocking in yards and sales touchpoints. Digital bookings for sales and…