Tag: tata motors
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Will Tata Motors run like a Startup ?
In India, Car Manufacturer are not finding easy way for survival. Auto Market is tough for scale. Recent news of General Motor exits from India and others brands VW, Ford area also under pressure (according to ET). They states reasons are pricing and profitability. Among Indian players, Maruti with major share 47% in the market is trying…
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Focus on Small Cities, Service and Spares Improved Tata Motors Nano Sales
Last year, there were incidents of Nano car catching fire. Many who had booked the car in April 2009 lost patience and cancelled their bookings. Word-of-mouth publicity, which can make or break any new product in India, did not favour the Nano. The numbers have recovered gradually. In the whole of 2011, Tata Motors sold…